Web Design Taunton

Combe Wood Computers specialise in the WordPress CMS for our website design, providing web design for not just Taunton Somerset but all over the globe too.

One of the big advantages of using a CMS is that you have complete control over the content of your web development and your digital marketing. You can easily make minor changes such as price changes and updating text. You can also have a section with frequently changing information such as latest news and special offers. These can all be easily updated by you.

This can save you a lot of money because you will not have to go back to your design agency every time that you have an update to make.

Web Design Somerset

The look and feel of your website is often the factor that will set your site apart from your competitors. Getting the graphic design of your website just right is your chance to position yourself, gain brand identity in Taunton Somerset and make a first impression that converts visitors into customers.

But website design goes beyond the basics of cosmetics. It balances appearance, brand identity, and functionality, with a clear and simple user experience to create a website that both fits in with the desired function and goals, and facilitates the audience needs.

Responsive web design is a must now with 80% of people now searching the internet using a mobile device. All of our web development has a responsive web design. You can be sure that your online marketing can be seen no matter which device the visitor is using.

No two projects are alike. To gain a fuller understanding of what might be involved for your website and digital marketing, please do give me a call. After an initial telephone conversation to discuss your online marketing requirements, timescales and budget, if appropriate and you are local to Taunton we will then schedule an initial consultation meeting. This meeting could always take place over Skype or other video conferencing if needed.

This is free and followed up with a fixed price proposal for your agreement.

Crafted Web Design Taunton

Every single website that we build, is carefully crafted around the market that you operate in. It’s not just about the web design, because we start to design your website from the moment we sit down and start to understand your business. For a website to perform its function as a valuable asset to your business, it needs to not only be attracting new visitors, but the right kind of visitors. Prospective customers who are ready to buy! Our digital agency team have a wealth of experience in making sure that your website is aimed at the correct audience.

We’re all in business to make money after all, right?

Before anything else, we analyse the market that you operate in, and get to understand how your website would best compliment your current business. More than just complimenting your business, your web design should achieve some objectives, and for that we need to understand what it is that your customers want.

By analysing your market, we get to understand what your customer are looking for, what drives them to buy, and identify the key indicators that show when a customer is ready and willing to do business.

So if you are looking for web design somerset, no matter if it is a basic one page website with graphic design or one of our ecommerce websites CWC digital agency have a wealth of experience ready to provide you.

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A question I get asked a lot is can a small business get away with just using Facebook and not worry about getting a website ? Do I Need A Website ?

This is a fantastic question especially in this Facebook drunk world where everybody is on Facebook but

Do I Need A Website

the reality is I highly discourage people from just using a Facebook page. Now here’s the reason why a lot of business misinterpret the purpose of Facebook. You go into a cafe or a restaurant they’re always saying like us on Facebook which is good because they’re able to keep in touch with you but some businesses think that Facebook likes are the end game. That’s just one level to a deeper sales funnel that’s going to get people to your website. Now if you can get them to your website you can then influence them or have more control over the influence of that experience and hopefully drive them closer to the sale of becoming a new client that’s the end goal. So Facebook is good it’s a great tool but it’s not the end game for your online platform. Also what if Facebook decided to close your account for some reason or another, you have No control over that.

Maybe You Don’t Need A Website

Do I Need A Website

Now if you enjoy making your life more difficult than it needs to be and you have no desire to generate any awareness about what you do then I don’t suppose a website would be of any benefit to you.

What Your Website Can Offer

The Right Website For You

So we have established that having the right website is pretty much essential for every business these days. We have now been involved in the creation of many different websites and in that time we’ve come to establish a pretty clear idea of what is involved in building the right website for the right business.

By now you know that I like lists and coming up is a list of our top 5 tips for the right website for you and your business:

Number One, on our list is your website content. It is very important what your website says about your business. It is crucial your website content needs to have a clear purpose and concise call to action. What do you want your site visitors to do ? Do you want them to call you ? Do you want them to fill out some information about themselves? Do you want them to just simply get to know a little bit more about what you do ? Website content is king right from the mouth of google.

Number Two, Visual appeal. These days having a professionally designed and professional looking website that installs confidence and trust is absolutely essential. You want your visitors to feel comfortable on your website.

Number Three, Fundamental SEO. Now SEO stems in to a whole other area and you can find out more about SEO here on our SEO Services page. Fundamental SEO means communicating to search engines very clearly. A couple of very important things namely, the name of your business, your phone number, your geographical location and other fundamentals like the exact nature of the types of products and services that you offer. So fundamental SEO literally is what separates the men from the boys in the world of Google.

Number Four, Speed and usability. This is another factor that is increasing in importance with having the right website. Having a website that loads quickly and is easy to use and understand for your visitors is absolutely crucial. What did you do the last time a website was slow to load ? Went back to Google and found another that worked ?

Number Five, Control of your content as a business owner you want to be able to access certain areas of your website and update its content. You will want to be able to add specials or promotions. You may want to update staff profiles. Having control over your website content is very very important. We offer full website content management systems for you.

Do I Need A Website ? I think I have more than covered all the aspects of that for you now. If we can be of any help getting you and your business online then please feel free to contact us today. We have many options for all types of businesses, dont think that just because you are small you do not need a website. A one page website is very affordable and gives you that online presence you will need to grow.

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Why Local SEO Is Important For Your Business

What is my ROI for a SEO service ?

One of the hardest things when it comes to SEO is figuring out what the ROI will be for you. SEO can cost quite a bit of money to start with because it’s time consuming and it can be difficult depending on what industry you’re in to get those rankings. Sometimes it’s hard to figure out the ROI so I’m going to give you an example how you can figure it out.



If you are thinking about going to invest in SEO what kind of return on investment compared to other advertising are you likely to get ?.

Lets say you’re a divorce lawyer in London. Next I would use a tool called Google Keyword planner for this and I take the term ‘divorce lawyer in London’.

On average in London that gets about two hundred and ten searches a month but when you take variations of that term you get over five hundred searches a month.

Variations would be ‘divorce lawyers’ plural in ‘London’ or ‘London divorce lawyer’ once you add all those up it’s over five hundred searches a month.

Lets pop back to Google AdWords, they estimate that the cost per click is $27 a click and that’s a lot of twenty seven dollars. Remember that’s only to get somebody to click on your ad go to your website and you may need several clicks to get somebody to fill out some kind of contact form or to call you before you get one customer. You can now start to see how twenty seven dollars a click can get very very expensive pretty quick and traditionally the legal field is very competitive online and it’s very expensive because the payouts of a new client is pretty lucrative.

Say I provide local SEO for your website/page and eventually you get the rank around number 4 on page one of the Google search result. You’re not at the very top of the searches but you’re in the running and you’re getting some of that click share.

As an example, you ranked number four in Google and say you know you get 70 searches a month for these variations of ‘divorce lawyer’ and ‘London’ and all the tertiary terms that come come along with it. The thing with SEO is if you can rank a webpage for ‘divorce lawyer in London’ you’re going to get a lot of secondary terms along with it and that may be ‘divorce lawyers in London’ ‘where to find divorce lawyers in London’ ‘where can I find divorce lawyers in London’. Google understands all these variations and you understand that means the same thing so a lot of times if you can rank for one of these terms you actually rank for a whole bunch of the terms.

So say you’re getting seventy clicks a month on average for that web page for these rankings, seventy times $27 a click is going to cost you one thousand eight hundred and ninety dollars a month so that’s a lot of money that you’re paying if you’re doing Google AdWords and PPC.

The ROI Comparison

Now you can do a comparison, $1890 a month over twenty two thousand dollars a year if you’re doing paid advertising pay-per-click advertising at $27 a click average.

That is pretty much what you’d be paying if you’re doing advertising to replace that SEO that you did where you’re getting those organic searches.

Hopefully you are now starting to see the value when you do that cost comparison against Google AdWords and what you would be paying if you had to pay for this or advertising.

These page one rankings are worth over $22,000 a year to you depending on your SEO.



If you paid somebody three thousand dollars to create a great page on your website optimised for the ‘money’ keywords and really work on that page over the course of a couple months, sending social signals and promoting the page.

Say you even paid a little bit more, you paid five thousand which might seem crazy for one web page but you can see the payout results especially in an industry like this. You spent three thousand dollars for that page and maybe after that you spend another fifteen hundred dollars a year or whatever on some basic maintenance, doing some social shares maintenance to the page optimisation, links and things like that. On average you’re spending about three thousand dollars upfront to get to get you rankings to number four and compare that to the twenty two thousand dollars you would have paid for Google advertising for that same investment and that’s where you can see long-term the ROI is much much higher.

Any Risk With SEO ?

There is definitely a risk with this because investing in local SEO doesn’t mean that you’re going to get the rankings. It really depends on your website, your competitors and the quality of the SEO company that you’re working with and on what they can do and what kind of budget that you’re working with.

I mean in reality it may be a little bit more than three thousand but I’m just using this as an example to show you if you were doing paid advertising how much money it would cost you when you’re trying to figure out ROI for your SEO comparing it against what you would pay in Google AdWords.

If I was going to pay for just for advertising it would cost me X and if we’re going to invest in SEO it’s going to cost me X you can start to figure out what your ROI should be and of what the value of that SEO would be.

Hopefully this post helps to make sense of quite a confusing topic. I hope my example puts it all in a little more perspective on what the ROI potential is for SEO.

As a quick recap when you’re doing paid advertising as soon as you stop advertising everything resets back to zero so you lose all your value there’s no residual value to advertising.

With SEO you create that value on your website you create those rankings and even if you stop doing all SEO it doesn’t mean your web page falls off the map and you lose your rankings you may stay there for a good year or so even if you did absolutely nothing and continue to get those rankings and every month get those clicks month after month after month this is where you start to realise that ROI for your initial investment up front for SEO really was not that bad!

So I hope this gives you a little more insight on why local SEO is so important for your business and if you want to learn more you can give us a call or even pop in for a meeting and we can explain how our SEO services can help your business. We specialise in local SEO and local marketing in general so sure to bring in the clicks your business needs.

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SEO Bournemouth

How often do you go to page 2 or 3 ?

As another example you would like to send someone some flowers but you are not sure of the nearest or best local florist… You pick up your phone, tablet or open a browser on your computer and search “florist bournemouth”. There are 1000 searches per month for that search term so if you have a florist in Bournemouth you really need to be on page one of the search engine. How often do you go to the second or third page to select a service or product ? Never!

A Quick Tip

SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won’t load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalise sites that display broken links, so stay diligent here.

What do you need to do next ?

You can email us at Combe Wood Computers and arrange a chat either via the phone, skype or even in person and we can get the ball rolling for your Bournemouth based business. A survey has recently shown that 85% of consumers now use the internet to find local businesses so do yourself a favour and get in touch with us today and we will help you be seen.

Related services you may be interested in:

Small Business Video Marketing

Web Design and SEO

How To Do Your Own SEO

SEO Services Bournemouth Dorset

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How to do SEO yourself

information that the user is looking for. But how will they know? This is where the keywords will play a role. You need to choose the best keyword that will best describe an article. For instance, you wrote a how-to article about roasting chicken. Your keywords could be “how to roast a chicken” or “roast chicken recipes”. If someone types “how to roast a chicken” your

website will be among the websites that will be shown. Take note that this content is not just about the articles. It also includes the heading, title, subheadings, image alt tags, and the overall theme of the site. It all has to stay true to the keyword or phrase of the website. Of course, your content is just one part. There are other areas that the search engines will be looking at.

Authority

The content of your website should be linked to authoritative sites. To do this, you need to write articles that cite statistics, data, or any information that comes from an authority website. For instance, if your site is all about giving financial advice, linking to the more popular websites or prominent news authority sites should help you rank higher in search engines.

User experience

Do users tend to navigate the site? Or do they just look at one page, stay for a few seconds, and then move on to the next site? You want to make sure you are the first website. That means they are encouraged to view other pages of the site. This will score you higher in the ranking. You can accomplish this by placing links to pages within the site. For instance, if you have an article, you can link some of the keywords to previous articles that you have written.

You should also consider the technicalities in your site. Does it load fast? Do all the links lead somewhere? Make sure everything is okay because if not, you will rank low when someone searches the right keywords.

What you have to understand is that optimising your site is an on-going process. You need to keep on working on it. That means always putting new content on it. Not only that, you should also make sure you promote your site. This will help you get as much traffic going into your site.

A round up

So do you think you have now picked up the basics on how to do SEO yourself ? If not and you would either like some guidance or order a complete SEO package from us then we would be only too happy to help you out. If you have a new business or a business that you would like to reach more customers another great way of doing this is by making use of the YouTube video platform, it’s not all about cat video’s and people falling off things. YouTube is a great way of promoting your brand, business or event too. Take a look at our YouTube Marketing page for more info.

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